Marketing News

• John Sculley Shares A Few Marketing Insights
  
  A leading marketer from the days of President Reagan weighs in on today's marketing landscape.
  Forbes.  Saturday, 17 Aug 2019.
• Don't Skimp On These 15 Essential Elements Of Your Marketing Campaigns
  
  Forbes Communications Council experts share the most important marketing campaign elements you should never cut out of your plan -- even on a tight budget.
  Forbes.  Friday, 16 Aug 2019.
• Chick-fil-A knocks Starbucks off top spot in survey for customers' emotional bonds to restaurants
  
  The study from marketing agency MBLM analyzed how customers feel about the companies behind their favorite take-out food restaurants in the USA, Mexico and United Arab Emirates.
  Daily Mail.  Friday, 16 Aug 2019.
• How Blockchain Principle Can Boost PR Outcomes
  
  A decentralized approach to marketing might be the ticket.
  Entrepreneur.  Thursday, 15 Aug 2019.
• How to Make PR Work For You
  
  Here are the decisive factors you won't learn in an online marketing course.
  Entrepreneur.  Thursday, 15 Aug 2019.
• In product design, imagining end user's feelings leads to more original outcomes
  
  In new product design, connecting with an end user's heart, rather than their head, can lead to more original and creative outcomes, says an expert in product development and marketing.
  Science Daily.  Thursday, 15 Aug 2019.
• Juul accused of marketing to teens in new lawsuit
  
  Juul issued a statement saying the company has "never marketed to youth and do not want non-nicotine users, especially youth, to ever try our product"
  CBS News.  Wednesday, 14 Aug 2019.
• Former Real Housewife joins Douglas Elliman team
  
  Former "Real Housewives of New York" star Kelly Bensimon is joining the brokerage, and Stephanie Garbarini has been named vice president of marketing.
  Inman.  Wednesday, 14 Aug 2019.
• Here's What Makes Deckers (DECK) a Promising Investment Bet
  
  Deckers (DECK) is focused on expanding brand assortments, launching innovative products, targeting consumers digitally via marketing and sturdy e-commerce, and optimizing omni-channel distribution.
  Zacks.  Wednesday, 14 Aug 2019.
• Hillsong: A church with rock concerts and 2m followers
  
  As Christian churches face declining numbers, one is bucking the trend. Is Hillsong a triumph of marketing or faith?
  BBC News.  Tuesday, 13 Aug 2019.
• Here's Why Procter & Gamble is a Hot Investment Pick Now
  
  Procter & Gamble (PG) is benefiting from ongoing initiatives to improve productivity. Also, the company is focused on product improvement, packaging and marketing initiatives and cost-saving plans.
  Zacks.  Monday, 12 Aug 2019.
• Glen Raven names first chief marketing officer
  
  Marketing strategist Steve Pawl, who comes to the company with more than 20 years of experience working with and building international consumer brands such as Fruit of the Loom and Pfizer, will take on the new role. ...
  Furniture Today.  Friday, 9 Aug 2019.
• Hyp3r is planning talks with Facebook after ad start-up was booted from Instagram
  
  Facebook is setting up a meeting with Hyp3r, a marketing firm that was removed from Instagram after allegedly violating the social network's policies.
  CNBC.  Friday, 9 Aug 2019.
• Why one of Google's biggest spenders is redirecting some money towards TV and video ads
  
  When it comes to search ads, Booking said it's "observed a long-term trend of decreasing performance marketing returns on investment."
  CNBC.  Thursday, 8 Aug 2019.
• Instagram removes ad company after 'data grab'
  
  Instagram tells a US marketing company to stop building profiles of its users.
  BBC News.  Thursday, 8 Aug 2019.

News Headlines and News Summaries