Marketing News

• How a former Texas truck driver founded a booming baking business
  
  Texas baker Mark Linen studied fine arts with dreams of becoming a marketing director, but when his career in graphic design stalled, he pivoted to truck driving to pay the bills. ...
  CBS News.  Saturday, 11 Jul 2020.
• Leaked: Samsung Galaxy Z Flip 5G and new bronze colourway fully revealed
  
  Samsung seems to be readying a 5G model of its Galaxy Z Flip foldable, as a video of the device, presumably from marketing materials, has leaked online.Phone
  Pocket Lint.  Saturday, 11 Jul 2020.
• This Company Utilizes AI to Maximize Customer Acquisition
  
  Spectrm uses conversational marketing to gather data, engage with customers, and convert them in real-time.
  Entrepreneur.  Friday, 10 Jul 2020.
• What YouTube's Famebit Failure Can Teach Us About Influencer Marketing
  
  Why YouTube shuttered its self-service influencer marketing platform.
  Entrepreneur.  Thursday, 9 Jul 2020.
• Philip Morris' (PM) IQOS Gets FDA Nod to be Marketed as MRTP
  
  Philip Morris (PM) is likely to benefit from the FDA's latest move. Notably, the FDA authorizes IQOS's marketing as a modified risk tobacco product.
  Zacks.  Thursday, 9 Jul 2020.
• Shop worker able to resume having affairs with married men
  
  Suzy, 29, from Bristol, told how she slept with a marketing manager in his forties after alcohol 'put her in the mood for passion', after pubs across Britain reopened on Super Saturday.
  Daily Mail.  Wednesday, 8 Jul 2020.
• Differentiate To Win Business In A Hypercompetitive Market Without Increasing Overhead
  
  If you are going to grow, you have to figure out how to generate more clients quickly without spending any more marketing capital.
  Forbes.  Tuesday, 7 Jul 2020.
• Gilead's Coronavirus Drug Gets Conditional Approval in Europe
  
  Gilead (GILD) gets conditional marketing authorization for Veklury (remdesivir) as a treatment for SARS-CoV-2 infection by the European Commission.
  Zacks.  Monday, 6 Jul 2020.
• Cynical skincare myths every woman MUST read from Caroline Hirons' best-selling beauty bible
  
  Skincare blogger Caroline Hirons (pictured) gives her verdict on misleading marketing plots and long-held beauty myths in her new book Skincare: The Ultimate No-Nonsense Guide.
  Daily Mail.  Friday, 3 Jul 2020.
• 2020 Video Marketing Trends And Predictions
  
  The popularity of video as an information and entertainment conduit is on the rise.
  Forbes.  Friday, 3 Jul 2020.
• Beta tested for 3 years, this CRM is set for early 2021 launch
  
  Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management.
  Inman.  Monday, 29 Jun 2020.
• Want to generate leads? Focus on ramping up organic traffic
  
  Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge.
  Inman.  Monday, 29 Jun 2020.
• Unilever to rebrand "skin lighteners" after outcry
  
  Owner of Dove soap is dropping words like "fair" and "light" in marketing the cosmetics products popular in India.
  CBS News.  Thursday, 25 Jun 2020.
• Unilever renames Fair & Lovely skin cream after backlash
  
  The Black Lives Matter movement has spurred companies to reassess their products and marketing.
  BBC News.  Thursday, 25 Jun 2020.
• Airbnb could cut spending on Amazon Web Services due to coronavirus
  
  Airbnb has already had layoffs, instituted a hiring freeze and suspended marketing.
  CNBC.  Monday, 22 Jun 2020.

News Headlines and News Summaries