Marketing News

• 5 Secrets to Building a Successful Consumer App
  
  The founder of the dating app S'More breaks down funding, marketing and launching your app idea.
  Entrepreneur.  Friday, 7 Aug 2020.
• FDA grants expedited review to Biogen's Alzheimer's drug
  
  Biogen and Japan's Eisai said the U.S. Food and Drug Administration had accepted their marketing application for experimental Alzheimer's disease treatment aducanumab, with a decision due by March 7.
  CNBC.  Friday, 7 Aug 2020.
• News Corporation (NWSA) Posts Narrower-Than-Expected Q4 Loss
  
  News Corporation's (NWSA) fourth-quarter revenues decline on account of the ongoing pandemic, divestiture of News America Marketing and unfavorable foreign currency fluctuations.
  Zacks.  Friday, 7 Aug 2020.
• Learn Today's Most Important Digital Marketing Skills for Just $35
  
  From Facebook and Google to Pinterest and YouTube, this bundle covers it all.
  Entrepreneur.  Friday, 7 Aug 2020.
• Should You Be Running Ads And Marketing During A Pandemic?
  
  So many factors come into play, making it difficult to know when to spend and where, as well as how to handle the delicate social and business environment.
  Forbes.  Friday, 7 Aug 2020.
• Want To Increase Your Email Open Rates? Follow These Six Rules
  
  A successful email marketing campaign depends on a strong subject line and a reputation for non-spammy, value-added content.
  Forbes.  Friday, 7 Aug 2020.
• 'The trading card market has been on fire,' Panini America VP of Marketing says
  
  Back in the 1980s, Jason Howarth was collecting sports trading cards just like every other kid.
  Fox News.  Friday, 7 Aug 2020.
• Public Storage (PSA) Q2 FFO Lags Estimates on Rent & Cost Woes
  
  Public Storage (PSA) Q2 results reflect low realized annual rent per occupied square foot, and rise in on-site property manager payroll and marketing costs, partly muted by gains from expansion moves.
  Zacks.  Thursday, 6 Aug 2020.
• Instagram worker shares a behind the scenes look at firm's San Francisco office
  
  Christen Blaire, from the US, who used to work for Instagram's marketing team, but is now employed at TikTok, posted a video showing a behind-the-scene tour of Instagram's San Francisco HQ.
  Daily Mail.  Wednesday, 5 Aug 2020.
• Apple Replaces Phil Schiller as Its Top Marketing Executive
  
  Mr. Schiller will be replaced by Greg Joswiak, a longtime executive at the company.
  New York Times.  Tuesday, 4 Aug 2020.
• Apple marketing chief Phil Schiller steps down from role
  
  Greg Joswiak will be the next marketing boss at Apple. Schiller will remain an employee at Apple, overseeing the App Store and company events.
  CNBC.  Tuesday, 4 Aug 2020.
• Rick Sharga named executive VP of marketing at RealtyTrac
  
  The appointment marks a return to RealtyTrac for Rick Sharga who previously served as senior vice president of the foreclosure listings and search portal from 2004 to 2011.
  Inman.  Tuesday, 4 Aug 2020.
• EXp acquires Showcase IDX, plans consumer search portal
  
  Showcase IDX is a real estate tech company focused on consumer search, marketing and lead generation. With the acquisition, eXp Realty plans to launch a consumer-facing search portal.
  Inman.  Monday, 3 Aug 2020.
• George Schweitzer: Celebrating a career celebrating CBS
  
  George Schweitzer, the longtime chairman of marketing at CBS and a passionate chronicler of the network's history, has spent decades promoting a network that has been an integral part of his family. ...
  CBS News.  Sunday, 2 Aug 2020.
• How creating an 'empathy lens' makes P2P marketing communications more effective
  
  Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to pay.
  Science Daily.  Saturday, 1 Aug 2020.

News Headlines and News Summaries