Marketing News

• Should We Have An Oath Of Ethics For Marketing And PR Professionals?
  
  Is it time we put our work and its impact into a broader perspective beyond our immediate business?
  Forbes.  Friday, 7 Oct 2022.
• 6 Alternative Marketing Tactics Your Brand Can Use to Pull Ahead of the Competition
  
  As the digital landscape evolves, new marketing tactics emerge. Here are five alternative strategies businesses can use to stand out.
  Entrepreneur.  Thursday, 6 Oct 2022.
• How Brands And College Athletes Can Navigate Name, Image And Likeness Marketing
  
  To help other brands get in on the value of college athletes, here are four ways athletes and brands can navigate the wild, wild west of NIL.
  Forbes.  Thursday, 6 Oct 2022.
• California jury could decide if Tesla's 'Autopilot' claim is false advertising
  
  A California judge is allowing a lawsuit against Tesla to move through the Santa Barbara Superior Court. The case claims Tesla is false advertising when marketing its 'Autopilot.'
  Daily Mail.  Wednesday, 5 Oct 2022.
• 4 Reasons Why You Need to Hire a Digital Marketing Agency to Level Up Your Brand Power
  
  If you are not an expert, outsourcing your marketing efforts to a digital marketing agency is a great solution. ...
  Entrepreneur.  Wednesday, 5 Oct 2022.
• Veeva Systems' (VEEV) Latest Launches to Enhance Workflow
  
  Veeva Systems' (VEEV) new offerings are expected to aid the marketing and field teams with more accurate and actionable insights into patient and HCP touchpoints.
  Zacks.  Friday, 30 Sep 2022.
• Boss called Ian "nothing burger" and urged staff to work: reports
  
  Clearwater marketing firm announces its offices would close during storm after facing backlash online.
  CBS News.  Friday, 30 Sep 2022.
• Solo traveller inspired by hit rom-com The Holiday visits 15 countries in two years
  
  Habiba Ben Othman, 34, of Paris, has been inspired by the hit film The Holiday and now regularly home-swaps. The marketing executive has stayed in 20 countries for free and has no plans to stop.
  Daily Mail.  Friday, 30 Sep 2022.
• Williams-Sonoma (WSM) Adds Services to Business to Business
  
  Williams-Sonoma (WSM) to witness strong demand, backed by innovative product range, e-commerce platform and marketing strategy.
  Zacks.  Thursday, 29 Sep 2022.
• Chime rings in United Kingdom with Rentancy acquisition
  
  Real estate marketing software company Chime acquired UK firm Rentancy to expand into the rental and property management market.
  Inman.  Wednesday, 28 Sep 2022.
• You have $500 to invest in your marketing plan right now. Where do you spend it? Pulse
  
  When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there.
  Inman.  Wednesday, 28 Sep 2022.
• Peloton's head of marketing latest executive to leave company
  
  Peloton's senior VP of marketing, communications and membership is leaving the company for the head marketing position at Autodesk.
  CNBC.  Monday, 26 Sep 2022.
• Peloton's chief marketing officer latest executive to leave company
  
  Peloton's chief marketing officer, Dara Treseder, is leaving the company for the head marketing position at Autodesk.
  CNBC.  Monday, 26 Sep 2022.
• NYC Mayor Eric Adams blames the gun industry's aggressive marketing for fueling violence in America
  
  New York City Mayor Eric Adams on Tuesday said combating rampant gun violence will be the "defining mission" of his term and pleaded with the media to scrutinize firearm makers' roles in tragic shootings.
  Washington Times.  Tuesday, 13 Sep 2022.
• Juul settlement will cost e-cigarette producer nearly $440 million, ban youth marketing
  
  E-cigarette manufacturer Juul agreed Tuesday to pay out $438.5 million over a multi-state inquiry into the company's marketing practices.
  Washington Times.  Tuesday, 6 Sep 2022.

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