Advertising News

• PAUL THOMAS on... Royal advertising
  
  'Everybody keep pumping! We've got four more minor royals queuing up for contracts'
  Daily Mail.  Thursday, 23 Jan 2020.
• OUTFRONT Media (OUT) Clinches WMATA Advertising Contract
  
  OUTFRONT Media's (OUT) latest contract with the Washington Metropolitan Area Transit Authority to aid the company in benefiting from its presence in a vital and technologically-advanced market.
  Zacks.  Wednesday, 22 Jan 2020.
• Why Should You Hold ServiceMaster (SERV) in Your Portfolio?
  
  ServiceMaster (SERV) focuses on improving business through investments in sales, marketing and advertising, as well as brand awareness and market penetration initiatives.
  Zacks.  Wednesday, 22 Jan 2020.
• Peter Phillips' tawdry ad - and a warning to Prince Harry
  
  A.N. WILSON: Peter Phillips' tacky and absurd milk advertisement, reported in yesterday's Daily Mail, has provoked understandable laughter and contempt.
  Daily Mail.  Tuesday, 21 Jan 2020.
• Failing To Adapt In A Rapidly Complex World, Even Top Agencies Feel The Pain
  
  Eight years after departing the advertising business, Alex Bogusky tried for a comeback with the agency he led.
  Forbes.  Tuesday, 21 Jan 2020.
• Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder
  
  Marketers are voicing concerns about what happens if their ad appears just after a commercial for Trump or Bloomberg, one expert said.
  CNBC.  Tuesday, 21 Jan 2020.
• Dr. Oz: Don't Eat Breakfast, It's an Advertising Ploy
  
  The old adage that you should eat breakfast like a king, lunch like a prince, and dinner like a pauper may be going the way of the dodo. At least that's what Dr. Mehmet Oz believes.
  Newsmax.  Tuesday, 21 Jan 2020.
• AppsFlyer Raises $210 Million To Build Out Mobile Attribution
  
  With a new valuation of $1.6 billion, the mobile advertising attribution company says it's looking to grow across Asian and African markets.
  Forbes.  Tuesday, 21 Jan 2020.
• From 1992: Fixing the bright lights of Broadway
  
  New York's Times Square long ago earned the nickname "The Great White Way," thanks to its brilliant neon lights and advertising signs. But all those lights need to be replaced now and then. ...
  CBS News.  Sunday, 19 Jan 2020.
• Twitter suspends Grindr over privacy concerns
  
  Dating apps gave advertisers data about user "personalities, predispositions and secret desires," privacy group claims.
  CBS News.  Friday, 17 Jan 2020.
• The streaming wars aim to kick off a new era in TV advertising
  
  The rise of streaming services gives advertisers an opportunity to target consumers who want to watch without paying too much.
  CNBC.  Thursday, 16 Jan 2020.
• Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers
  
  Researchers in Norway say the data-sharing appears to violate European data privacy laws. In the U.S., groups are asking state and federal regulators to investigate whether the practices are illegal.
  NPR.  Tuesday, 14 Jan 2020.
• HSMAI Adrian Awards to Recognize the Best in Travel Marketing, Advertising, and Public Relations
  
  The Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce the Gold Winners of the 2019 Adrian Awards. ...
  Hsyndicate.  Tuesday, 14 Jan 2020.
• Student Newspapers Face Real World Challenges
  
  Similar to small commercial news outlets, many college papers are lacking money from advertising but are not yet folding.
  Voice of America.  Tuesday, 14 Jan 2020.
• Advertising company wants to put commercials closer to movie start times
  
  BIG SCREEN CHANGE: If you show up late to the movies to avoid the commercials, you may soon be out of luck.
  ABC News.  Thursday, 9 Jan 2020.

News Headlines and News Summaries